Introduction To economics

In order make this initiative successful let us begin this journey by introducing what is economics.

Before economics help make this start let me assure you that, the blog will not define economics in bookish language but will try to give you an insight that how this economics is useful in our daily life.

Idea behind this learning is that after reading, reader is able to relate to this vision from a point of view of a household, a manager working in a company, a bank manager, CEO of an MNC or may be a Finance Minister of India.

Economics  is usually associated with words like

E – Equal ,

C – Choice  ,

 O –opportunity ,

 N – next best ,

O – optimum  ,

 M – monetary ,

I – insufficient

C – cost

S – Scarce

These are some words which everyone of us use in our daily life and that is what economics associated with OIKONOMOS ( in greek it means who manages a household). As a household we face many decision such as , how much and what to buy , what to cook and not to cook, how to utilize all ingredients efficiently .

Similarly a manager in a FMCG company working at an operational level has many such decisions to make , like how many bottles of shampoos to be produced , whether 200 ml or 500 ml , whether to produce more hair fall protection shampoos or dandruff protection shampoos .

A financial Manager might be trying hard to decide in the beginning of the month whether to put his client funds in stock market or debt market.

A marketing manager while deciding the allocation of salesmen in different territories is in a fix how many salesmen in a territory to get highest sales revenue.

A  CEO of a hospital who needs to decide whether to build neonatal care facility or not.

Government needs to decide whether to invest more in agriculture or industry or services.

In all the above examples thing come out to be common is , making a choice between two or more alternatives. Why one has to make alternatives? The answer is Scarcity.

In order to implement all the above examples, one requires the use of various resources in term of material for cooking, raw materials to manufacture shampoos, funds or money to invest and government needs to check the availability of land and labour. All these resources used for different activities are limited in supply. Due to this scarcity of resources the decision maker resort to only left one method of making choices which in best terms utilizes all these resources.

Therefore economics is a study how society, household , government , a manager manages its scarce resources in making decisions.

Key Words : Resources , scarcity , choices